Advertising and IMC Planning | nursing writers

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Advertising and IMC Planning | nursing writers

Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items: Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.Describe how IMC needs both inside-out and outside-in perspectives.Find […]
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