Begin your multimedia presentation by introducing and summarizing the new product to your employees. Assume the employees know very little about the new product. In your introduction it is important to think about how you want to craft your message and include why the company is investing in this new product.

Describe the research that has previously been done across these domains, as well as any controversies or alternate opinions that currently exist.
October 10, 2021
Case 1: purchase point media corporation (ppmc)
October 10, 2021

Begin your multimedia presentation by introducing and summarizing the new product to your employees. Assume the employees know very little about the new product. In your introduction it is important to think about how you want to craft your message and include why the company is investing in this new product.

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C204 Task 1 Tips DocumentUnsatisfactory/Not Present Needs Improvement CompetentArticulation of Response (clarity, organization, mechanics) The candidate provides unsatisfactory articulation of response. The candidate provides weakarticulation of response. The candidate provides adequate articulation of response.
For the Articulation of Response for Task 1, think of the assignment as having three distinct parts. That is 1) the multimedia presentation, 2) your recorded presentation, and 3) your executive summary. For each of these three parts, ensure the message is clear, your responses are well organized, and that there are no grammatical errors. For assistance with the articulation of response for this assignment, contact the Center for Writing Excellence.
A. Scenario Selection The candidate does not choose 1 scenario from the introduction to complete the communications. Not applicable. The candidate chooses 1 scenario from the introduction to complete the communications.
Read through each of the three scenarios provided in Taskstream. We also encourage you to read both task instructions prior to choosing a scenario. You are encouraged to use the same scenario for both Task 1 and Task 2.
B1. Product Summary The candidate does not provide a logical summary, for the current company employees, of the new product from the chosen scenario, in the candidate’s own words. The candidate provides a logical summary, with no detail, for the current company employees, of the new product from the chosen scenario, in the candidate’s own words. The candidate provides a logical summary, with adequate detail, for the current company employees, of the new product from the chosen scenario, in the candidate’s own words.
Begin your multimedia presentation by introducing and summarizing the new product to your employees. Assume the employees know very little about the new product. In your introduction it is important to think about how you want to craft your message and include why the company is investing in this new product.
Prior to developing your multimedia presentation, it is important that you spend time PLANNING the message. At a minimum, Chapter 4 in your e-text should guide your thought process when preparing how to introduce the product to the employees.
B1a. Important Points The candidate does not identify any important points regarding the product from the chosen scenario. The candidate identifies 1–2 important points regarding the product from the chosen scenario. The candidate identifies 3 important points regarding the product from the chosen scenario.
When prioritizing the three important points to highlight, think about what would be most relevant to the employees in order to build commitment and excitement for the new product.
Again, your e-text is a fantastic resource to help you think through how to identify and speak to the three important points. At a minimum you will want to pay attention to chapters 5 (Organizing and Drafting Business Messages) and 10 (Persuasive and Sales Messages).
B2. Use of Panopto and a Multimedia Platform The candidate does not provide a recording of the candidate delivering the presentation using the Panopto system and incorporating a multimedia presentation. Not applicable. The candidate provides a recording of the candidate delivering the presentation using the Panopto system and incorporating a multimedia presentation.
We highly encourage you to record a few mock presentations prior to recording your final multimedia presentation. This will allow you to practice using Panopto, ensure the sound quality is adequate, and just get comfortable with the overall process. There are many resources available to support you through this process. Please watch the Panopto tutorials provided in the COS and within the Learning Community. The Student Success Center is a great resource if you would like some tips on developing and giving multimedia presentations. And your Course Mentor team is here to support you through this process.
B2a. Delivery of Presentation The candidate does not demonstrate confidence, credibility, and professionalism while delivering a well-organized presentation. Not applicable. The candidate demonstrates confidence, credibility, and professionalism while delivering a well-organized presentation.
It is a requirement to be on camera during your presentation. It is important that your presentation is professional, well-organized and engaging. Chapter 14 in your e-text focuses on Business Presentations. You will want to go through this chapter prior to finalizing your multimedia presentation.
A tip … last impressions count! All too often we start off a presentation strong, however, we rush through the conclusion. Your conclusion should be well thought out and leave a powerful and positive last impression.
C. Executive Summary The candidate does not provide an executive summary based on the multimedia presentation. The candidate provides an executive summary, with insufficient detail, based on the multimedia presentation. The candidate provides an executive summary, with sufficient detail, based on the multimedia presentation.Your Executive Summary is an important component to this task. You do not need to include your speech verbatim. However, you do want to provide enough detail to summarize your presentation from a high level and if needed, serve as a stand-alone document.D. Sources When the candidate uses sources, the candidate does not provide in-text citations and references. When the candidate uses sources, the candidate provides appropriate in-text citations and references with major deviations from APA style. When the candidate uses sources, the candidate provides appropriate in-text citations and references accurately or with only minor deviations from APA style.
If you do use sources, create a final reference page following APA guidelines.

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